ASO Keyword Research Without Guesswork

Start with user language

Users do not search like product teams talk. ASO keyword work needs the language of need states, use cases, and alternatives.

Build the keyword system

Use three layers:

• core category terms
• problem and use-case terms
• competitive and adjacent intent terms

Then map those layers across metadata, screenshots, and testing hypotheses. Keyword research is only useful when it changes what the listing says and what the user understands.