Why this was an ASO engagement
The product was healthy, but the listing was not converting enough of the store traffic it was already receiving. That made listing optimization the highest-leverage surface.
The challenge
Pulse Habit had acceptable ranking coverage but weak screenshot messaging and inconsistent value communication. Users reached the listing but did not convert efficiently.
What changed
- the first three screenshots were redesigned around immediate outcomes
- metadata was updated to support stronger use-case intent
- a structured creative testing loop was introduced across stores
The result
View-to-install conversion improved by 36%, paid UA waste fell by 31%, and the app team built a repeatable testing model instead of one-off creative refreshes.