Executive summary
Orbital OS was entering six new markets with both a commercial website and a companion mobile product. The company also wanted category visibility in AI-mediated research. Running three disconnected agencies would have produced channel conflict, duplicated reporting, and unclear ownership.
The challenge
Search teams were optimizing one narrative, mobile teams another, and brand teams had no unified answer-engine strategy. The result was fragmented demand capture and weak executive visibility into what was actually compounding.
Why this was a Visibility OS engagement
No single service could solve the problem cleanly. The business needed SEO, ASO, and GEO to share planning cycles, messaging logic, and reporting.
What we delivered
- cross-channel market rollout plan
- shared narrative system for web, store, and AI surfaces
- SEO architecture for multi-market product pages
- ASO localization and creative testing roadmap
- GEO entity and source-consistency program
- unified executive reporting pack
Results and impact
The team launched with one operating model instead of three disconnected channel plans. Website demand, app-store conversion, and AI-answer mentions improved in parallel, which made scaling decisions much easier for leadership.
Recommendation for similar teams
If the business is launching across more than one discovery surface at the same time, align the operating model before scaling channel specialists.